Sponsors

Sponsorship Coordinator Roger Watson 408-353-3926 office/fax 408-835-0849 cell tapestrysponsorships@verizon.net
Festival Facts
Festival Dates:	Labor Day Weekend September 3, 4 & 5, 2005 Saturday & Sunday 10 AM - 7 PM (Twilight Concert featuring The Joe Sharino Band, Sunday from 6 – 8 PM) Monday 10 AM – 5 PM
Location:	Downtown San Jose, CA Park Avenue, Almaden Boulevard, San Fernando Street
Estimated Attendance:	200,000
Admission:	Free admission
Location Description:	San Jose is the largest city in Northern California and 11th largest in the nation. It is the “epicenter of information technology with about 1,500 of the nation’s 2,500 largest electronics firms” (Fortune Magazine) and is known as the Capital of Silicon Valley. San Jose is the most affluent market on the West Coast and 3rd nationally in effective household buying income. Tapestry Arts Festival is held on the streets of downtown San Jose.
Event Description:	Tapestry is a public benefit arts organization founded in 1976 that provides opportunities for the community to interact with the arts. Each Labor Day weekend Tapestry produces San Jose’s oldest and largest community event, Tapestry Arts Festival. The festival, which is recognized as one of the premier events of its kind in the country (ranked #2 on the West Coast), is a three-day celebration of the visual and performing arts held in downtown San Jose. Crowds estimated at over 200,000 view the works of 350 artists from around the country, enjoy non-stop entertainment from four stages and sample food from over 30 food booths. Festival features: the Creativity Zone where local artists assist children and their parents at no charge in creating their own art and the Design for Living Home Show indoor home & garden show.
Demographics	(Primary composition is young families with school-aged children) Age: 70% are between the ages of 25-54 Income: 50% have income of over $60,000 per year Education: 54% have college and/or post graduate degrees Ethnicity: 56% Caucasian, 20% Hispanic, 7% Asian, 5% African American
Beneficiary	Proceeds from the festival are used throughout the year to fund arts education programs in local schools and arts outreach to the community. Tapestry’s programs include partnerships between Tapestry artists, educators, schools, community centers, alternative learning sites and shelters. Examples of programs include: World Moves – Multicultural dance residencies in local elementary schools. Students learn dance, music and culture of different ethnicities Sacred Heart Community Center – Academic summer camp and after school program San Jose Migrant Education – Artists teach visual art, poetry, dance and music in a summer program to promote literacy for children of low-income families
festival opportunities
Sponsorship Opportunities:	Festival Presenting Sponsor Corporate Sponsor Creativity Zone Sponsor (Zone is a FREE hands-on art activities for children & their families) Design for Living Home Show Sponsor (Indoor home & garden show) Stage Sponsorships (4 stages) - jazz, country, rock, blues, classical music, dance and theatre Senior Sunday Breakfast
Sponsorship Benefits:	The sponsorship level you choose will determine which benefits you will receive. Tapestry Arts offers various sponsor perks such as: event booth location, logo ID, website link, acknowledgment in festival program, parking passes & access to the VIP Center.